Wednesday, July 2, 2008

Inspiration From Relay For Life

I participated in a Relay for Life last year. It's a 24 hour fundraiser for the American Cancer Society. At the time I was impressed with the structure and organization of the event. They had lots of fun activities like an egg toss, noisemaker lap, and at some point they got a bunch of men to dress up as women. Hilarity ensued. They mix this fun with ceremony and education. It's a great experience if you haven't been to one yet. I recommend going during the luminaria lap. It's quite inspiring.

If you go to their website, ACS is integrating social media applications in a very organized, structured and fun way too. For example, along with podcasts available at itunes, they have a section on recommended music for the event using playlist.com. People can add suggestions which are moderated. Something to think about if you've been holding back using social media applications because you wouldn't have enough control. ACS has the right idea here in that they are allowing participation and maintaining editorial control.

They also have an RSS feed for updates to the site. There is a blog where you can post ideas for local fundraising efforts - what worked and what didn't. The cool thing is that they don't call it a blog, it's called HowTo-Do This Fundraiser. It's true that I would call it something else, but I do give them points for leaving out the word "blog". For this site it's just jargon that doesn't need to be there.

I'll have to make a note to clean up the jargon on all of my pages...

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